The famous orange fox stretched around a blue globe has been replaced with sleek circular florish of those familiar hues, while extended branding now includes a new typeface, minimalist shapes and a recognizable color palette - all designed to support Mozilla's ever-growing product line. We needed to start from a new place."Īnd so to that new place. Recoloring that logo or dissecting the fox could only take us so far. A blog post from last year explained that the "fast fox with a flaming tail doesn't offer enough design tools to represent the entire product family. We'd known this had been on the cards for a while. ![]() ![]() In a blog post published today, the company reveals that it's been working on a new design for the last 18 months in a bid to create iconography that shows it's more than just a browser. The iconic Firefox logo has fronted Mozilla's services since 2003 - now, 16 years later, it's getting a complete makeover.
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